International Diversification Of Rocky Athletics
Number of pages:
5
ABSTRACT:
5 pages in length. It has long been asserted that diversification is the key to financial security; however, is this indeed the answer for Rocky Athletics? In light of the fact that this fifteen-store, two thousand-employee sportswear and equipment company has reached a pinnacle in its American profit potential, corporate executives believe it is time to turn the business multinational. Important to note, however, is the fact that numerous studies have been conducted which point to the conclusion that financial diversification is not a cure-all for the disease known as business risk. The writer discusses pertinent aspects of commerce and organizational theory as they relate to the globalization of Rocky Athletics. Bibliography lists 4 sources.
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File: LM1_TLCdiver.doc
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